Seattle, Washington
Communications strategist, marketing leader & editor with a journalist's instincts.
About
I spent eight years as a staff writer at the Hartford Courant — covering crime, the opioid crisis, public health, business, and politics across Connecticut. I developed a discipline for accuracy, a nose for narrative, and a deep respect for the reader's time.
That foundation carried me into editorial leadership at Hearst Connecticut Media Group, where I oversaw breaking news operations across multiple publications — making fast decisions, directing teams, and maintaining quality at scale.
Today I lead communications, marketing, and branding at Washington Health Alliance, translating complex healthcare data and policy into content that actually resonates. I bring a reporter's instincts to every strategy and an editor's eye to every brand decision.
Core Capabilities
Sectors
Experience
Leads communications, marketing, and branding for a healthcare collaborative serving employers, health plans, and providers across Washington state. Develops content strategy, manages brand identity, and translates complex healthcare policy and quality data into accessible communications for diverse stakeholder audiences.
Oversaw breaking news operations and editorial output across Connecticut's Hearst newspaper network. Directed a team of reporters and editors in a high-velocity, multi-publication environment — managing daily editorial decisions, establishing coverage priorities, and driving a digital-first transition.
Eight years at Connecticut's paper of record, covering crime, violence, the opioid epidemic, business, technology, and politics statewide. Produced investigative long-form work, daily breaking news, and multimedia content across platforms — building a track record for accuracy, narrative depth, and accountability journalism.
Expertise
A decade of writing, editorial leadership, and marketing strategy — now extended with a working fluency in AI tools that help teams move faster without losing their voice. The fundamentals don't change. The leverage does.
Long-form narrative, brand copy, thought leadership, breaking news. I write clearly, edit ruthlessly, and always serve the reader first.
Full-funnel content strategy from awareness to conversion — message architecture, editorial calendars, multi-channel campaign execution, and audience segmentation. Comfortable owning a content roadmap end to end.
Organic growth through search-optimized content, keyword strategy, and on-page optimization. Experience building content programs that drive sustained traffic, improve domain authority, and generate qualified leads — without chasing algorithms.
Fluent in integrating generative AI tools into content workflows — from prompt engineering and LLM-assisted drafting to AI-powered research, content scaling, and automated distribution. I help teams produce more without sacrificing quality or voice.
Translating complex policy, quality data, and systems into language that engages employers, health plans, providers, and patients across Washington state.
Built teams, directed coverage, made consequential calls under deadline. Quality at volume — across multiple publications and stakeholder channels simultaneously.
Let's Work Together
Whether you need communications strategy, editorial leadership, or a writer who can move fast and think clearly — I'd like to hear about it.